Berkeley and George Washington Universty are among two institution of higher education addressing sustainability issues. With Eco-Conscious students, recognition of their unique resource for research and activism, and coupled with a desire to compete with academia as thought leaders, higher education is making an impressive drive in all topics environmental.

AASHE is proof that students are no longer choosing soley based on name, reputation or the ability to land the “job-o-choice” after school. A university or college’s commitment to this issue will be a key factor among idealist and realist alike. Eco-Commerce is a viable and growing business market. Many schools have environmental departments as part of their business and law majors, as well as “stand alones“. No longer do students have to decide between “making a difference” and “making the rent”. Correcting past errors and preventing future ones now will put food on the table. It is a choice that is seemingly energizing the current generation of students.


“…a single leaf turns not yellow but with the silent knowledge of the whole tree…” – Khalil Gibran


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